REDGATE FILMS
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MINI CONNECTED

BMW USA

BMW USA

BMW was the first to integrate Pandora’s active interface into their cars and it has quickly become a standard in all MINI models including the MINI Countryman.  They approached us late in December amidst terrible weather to create a 30 second spot that featured their unique partnership with Pandora.  We developed an idea that showcased both the new MINI Countryman and BMW’s passion for music that could be shot entirely in a studio given the constant winter rainstorms taking place outdoors.  Also unique to this spot was the addition of Pandora's CTO, Tom Conrad, who is revealed at the end of the commercial.  This whole piece came together in 10 days from initial call to concept/script development through production, post and final deliverables, all during the week before Christmas.

 

DIRECT CLIENT - BMW USA
PRODUCTION CO. - REDGATE FILMS
PRODUCER - KRISTIN BOUSQUET
DIRECTOR & DP - DAVID BOUSQUET
 

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