Super 7 / Lucasarts
We’re suckers for all things Starwars. Super 7 and Lucasfilms Ltd. joined galactic forces to create one of the coolest toys to hit the hungry collectors’ market in decades and they needed a stylized promotional film to launch their instant classic. We were happy to oblige. The idea was to design a retro feeling commercial that felt like it could have been lost in a distant Japanese archive back in the late 1970's when toys like the Super Machinder would stand 30 or more inches tall and tower over children’s bedroom battlegrounds. The Super Shogun Stormtrooper is equipped with Roller-Wheels, removable Laser Blaster and an active firing Rocket Fist! Studying the style and structure of those classic Japanese commercials and 1980’s Hasbro ads gave us a good foundation on which to design this homage to our childhood.
DIRECT CLIENT - SUPER 7
PRODUCTION CO. - REDGATE FILMS
PRODUCER - KRISTIN BOUSQUET
DIRECTOR & DP - DAVID BOUSQUET